In-app creation by Ströer Online Marketing

Here you’ll find an overview of our ad formats and what we need from you to create them successfully. You’ll also see which services are included in our portfolio and which fall under special services at an additional cost.

Please note the following when Ströer Online Marketing creates your ad materials:

  • We guarantee correct display for the operating systems iOS-Safari (from version 9) and Android-Chrome (from version 4.4)
  • The call-to-action contains a request for your customers to take action, such as “Click here!” or “Find out more now!”
  • The length of automations that were not initiated by the user must not exceed 29 seconds. This also applies to pulsating or bouncing buttons in rich media ads and videos.
  • The following image formats can be supplied: PSD, TIF, PNG, JPG, GIF
  • Whether GIF files can be used depends on their structure and quality → Important: Maximum file size: 600 kB, animations must not be longer than 29s, animated GIFs are not possible for static advertising media
Specifications for the delivery of geo-targeting data
  • Delivery in one of the following formats: xlsx, xls, csv
  • divided into the following columns: “Street,” “House number,” “Postcode,” “City,” “Location name” if applicable (e.g. university xy)
Specifications for the retailer or location ad

A retailer or location ad automatically shows the nearest store or location nearby and opens Google Maps for directions – bringing customers directly to you.

Specifications

  • Playout takes place in a predefined area, e.g. in the zip code area of a retailer or in the vicinity of a store
  • Clickout to Google Maps
  • Only retailer Ad: The address of the nearest retailer is displayed

We need a table with the following information to create it: Name of retailer, street and house no., zip code, city, longitude/latitude, country, clickout links to Google Maps.

Templates

The following templates can be used for a retailer or location ad.

  • Cube Ad
  • Gallery Ad
  • Rolley Ad
  • Video Ad
  • Video Gallery Ad
  • Vertical Video Ad
  • Timer Ad, if no calendar entry is stored
  • Scratch Ad

Various templates are available for creating your advertising material, each consisting of different elements. Below you will find an overview of the various ads, how they are structured and what we need to create them.

The templates can be customized on request and for an additional charge.

The templates

Calendar Ad

Advertising for events with a button that saves the date directly in the cell phone calendar – so customers never forget your event.

Our requirements and specifications

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Slider texts: max. 5 sliders | max. 40 characters
    • Call-to-action: max. 25 characters
  • Target page(s): min. 1 target page, max. 6 target pages (background + one per gallery image)
  • Calendar entry as .ics file

Please provide us with logo, target page(s), file for the calendar entry and – if available – images and texts.

Additional elements and information:

  • A disruptor can also be displayed
  • Gallery can be hidden
View in the showroom
Call Ad

Ad with call button – customers can call you directly with one click and start a conversation with you.

Our requirements and specifications

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
  • Target page(s): 1 target page
  • Phone number for calls, SMS, etc.

Please provide us with logo, target page, telephone number and – if available – images and texts.

Additional elements and information:

  • A distractor can also be displayed
  • Individual elements such as headline or distractor can be displayed with a delay/one after the other.
View in the showroom
Cube Ad

A rotating cube shows 4 different images in your ad – guaranteed to catch the eye and remain in the memory of your target group.

Our requirements and specifications

  • Logo: maximum resolution
  • Images
    • Cube: highest possible resolution | 4 images | min. width 1024px, min. Height 1024px
    • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
    • Optional: Additional text on the individual cube pages – max. 40 characters
  • Zielseite(n): At least 1 target page, max. 5 target pages (background + one per cube page)

Please provide us with logo, target page(s) and – if available – images and texts.

Additional elements and information:

  • An additional distractor can be displayed
  • Individual elements such as headline or distractor can be displayed with a delay/one after the other
  • It is possible to link each page of the cube separately. Therefore, additional CTAs can be inserted on the individual cube pages.
  • Instead of target pages, different links to Google Maps (e.g. for several store locations) can also be dynamically stored depending on the user’s location
View in the showroom
Quiz Ad

A small quiz with questions and answers – fun, memorable and increases interaction.

Our requirements and specifications

  • Logo: maximum resolution
  • Background image: if desired | as high resolution as possible | min. Width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • Questions with answer variants: max. 5 questions with max. 3 answer options
  • Target page(s): 1 target page

Please provide us with logo, target page, questions and answers as well as – if available – images and other texts.

View in the showroom
Rolley Ad

Scrollable advertising that stands out and is remembered – ideal for showing several products and services.

Our requirements and specifications

  • Logo: maximum resolution
  • Images
    • For the gallery: highest possible resolution | min. width 1024px | max. Number of images: 5 images
    • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
    • Optional: Additional headlines on the gallery images – max. 30 characters
  • Target page(s): At least 1 target page, max. 6 target pages (background + 1 per image)

Please provide us with logo, target page(s) and – if available – images and texts.

Additional elements and information:

  • A disruptor can also be displayed
    Individual elements such as headline or disruptor can be displayed with a delay/one after the other
  • Instead of target pages, different links can also be dynamically displayed depending on the user’s location. Individual elements such as headline or disruptors can be displayed with a delay/one after the other
  • Instead of target pages, different links to Google Maps (e.g. for several store locations) can also be stored dynamically depending on the user’s location.
View in the showroom
Scene Switch Ad

Switches between two contrasting images – such as day/night or before/after and shows differences and changes impressively.

Our requirements and specifications

  • Logo: maximum resolution
  • Two background images: min. width 1024px, min. height 1366px
  • Text
    • Two headlines (one per page): max. 30 characters each
    • Call-to-action: max. 25 characters
  • Target page(s): At least 1 target page, max. 2 target pages (1 per image)

Please provide us with logo, target page(s) and – if available – images and texts.

Additional elements and information:

  • A distractor can also be displayed
  • Individual elements can be displayed with a delay/one after the other
  • Instead of target pages, different links to Google Maps can also be stored dynamically depending on the user’s location (e.g. for several store locations).
View in the showroom
Scratch Ad

Like a scratch card – you swipe over the image and another image appears underneath, arouses curiosity in your target group.

Our requirements and specifications

  • Logo: maximum resolution
  • Images
    • Background image that appears when the front image is swiped → if fullscreen image then min. width 1024px, min. height 1366px
    • Front background image (is wiped away) | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
  • Target page(s): 1 target page

Please provide us with logo, target page and – if available – images and texts.

Additional elements and information:

  • Instead of target pages, different links to Google Maps (e.g. for several store locations) can also be stored dynamically depending on the user’s location.
View in the showroom
Social Sharing Ad

Advertising with share button for Facebook, Instagram & Co. – Customers can recommend your content to others and thus increase your reach.

Our requirements and specifications

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
  • Target page(s): 1 target page
  • link to the corresponding social media platform

Please provide us with the logo, target page, link to the social media platform and – if available
– images and text.

Additional elements and information:

  • A distractor can also be displayed
  • Individual elements such as the headline or the distractor can be displayed with a delay/one after the other
View in the showroom
Static full-screen ad

Simple full-screen advertising without movement – like a digital poster, meaningful and effective.

Our requirements and specifications

  • Logo: maximum resolution
  • Text
    • Headline: max. 40 characters
    • Call-to-action: max. 25 characters each
  • Pictures
    • Smartphone size – 320x480px, 480x 320px (optional), max. 600KB
    • Tablet size: 768 x 1024 px; 1024 x 768 px (optional); max. 600 KB
  • Target page(s): 1 target page

Please provide us with your logo, target page and – if available – images and texts.

Important information:

  • This type of in-app banner is static
  • The entire banner area is linked
  • No animations
  • Two fixed sizes: 768x1024px and 320x480px
  • No GIFs are created
View in the showroom
Timer Ad

Advertising with a countdown clock – shows how long an offer is still valid and creates pressure to buy.

Our requirements and specifications

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
  • Target page(s): 1 target page
  • Calendar entry as .ics file (optional)

Please provide us with the logo, target page, calendar entry as an .ics file and – if available – images and texts.

Additional elements and information:

  • A jammer can also be displayed
  • Instead of target pages, different links to Google Maps (e.g. for several store locations) can also be stored dynamically depending on the user’s location (if no calendar entry has been stored)
View in the showroom
Tile Ad

Shows different contents in rectangular tiles – like tiles next to each other, clearly arranged for several offers.

Our requirements and specifications

  • Logo: maximum resolution
  • Pictures
    • Background image: if desired | min. width 1024px, min. height 1366px
    • Tile images: as high resolution as possible | min. width 1024px | max. 6 tiles (max. 3 tiles per page)
    • Optional: Overlay image | min. width 1024px, min. height 1366px
  • Text
    • Call-to-action per tile: max. 25 characters each
    • Headline per tile (max. 30 characters)
  • Target page(s): At least 1 target page, max. 7 target pages (background + tiles)

Please provide us with your logo, target page(s) and – if available – images and texts.

Additional elements and information:

  • Optionally, an overlay with a full-surface image, logo and headline can be displayed when the ad is loaded, which fades out after a few seconds
View in the showroom
Video Ad

Short advertising video up to 29 seconds – moving images are particularly eye-catching, tell stories and arouse emotions.

Our requirements and specifications

  • Logo: maximum resolution
  • Video: Duration: max.29 sec | max. 3.5 MB | landscape and portrait format | minimum width: 1024px | Format: mp4
    Videos in portrait format cannot be fully integrated..
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Text
    • Headline: max. 30 characters
    • Call-to-action: max. 25 characters
  • Target page(s): 1 target page

Please provide us with your logo, video, target page(s) and – if available – images and texts.

Additional elements and information:

  • Autoplay is only possible when the video is muted
  • Instead of target pages, different links to Google Maps can also be dynamically stored depending on the user’s location (e.g. for several store locations)
View in the showroom
Vertical Video Ad

Video in portrait format fills the entire cell phone screen – perfect for mobile users and maximum attention.

Our requirements and specifications

  • Logo: maximum resolution
  • Video: Duration: max.29 sec | max. 3,5 MB | portrait format | min. width 1024px, min. height 1366px | format: mp4
    The video should not contain any text → if the video contains text, it cannot be embedded over the entire height and width, otherwise the text will be cut off. Depending on the end device, a margin will be visible on the right/left or top/bottom.
  • Text (will be placed on the video)
    • Headline: max. 30 characters (if not included in the video)
    • Call-to-action: max. 25 characters
  • Image: Cropped foreground image (optional)
  • Target page(s): 1 target page

Please provide us with your logo, video, target page, cropped foreground image and – if available – texts.

Additional elements and information:

  • Autoplay is only possible when the video is muted!
  • Instead of target pages, different links to Google Maps can also be dynamically stored depending on the user’s location (e.g. for several store locations)
View in the showroom