Ströer Native: Your content perfectly placed
With Ströer Native, your advertising appears exactly where your target group sees it – seamlessly embedded in the editorial environment of high-quality media. Your content adapts visually and in terms of content to the respective platform and thus appears particularly credible and unobtrusive.
Delivery and contact
Would you like to create your native ads yourself? Please send the advertising material by e-mail to your account manager.
The following information is required:
- Customer name
- Campaign name
- Period of the campaign
- Advertising material files
- Contact person for queries
Deadline for delivery: At least 7 working days before the start of the campaign.
Native ad formats and specifications
Image and text elements contained in the native ad should meet the following requirements:
Image requirements for native teasers
| Image ratio | Recommended image sizes | Max. File size | Minimum width |
|---|---|---|---|
| 1×1 | 600 × 600 px | 250 KB | 600 px |
| 2×1 | 600 × 300 px | 250 KB | 600 px |
| 3×2 | 600 × 400 px | 250 KB | 600 px |
| 4×3 | 600 × 450 px | 250 KB | 600 px |
| 6×5 | 600 × 500 px | 250 KB | 600 px |
| 16×9 | 800 × 450 px | 250 KB | 600 px |
Important notes:
- Please deliver all image sizes
- No company logos or texts should be used for the image material of the teasers. This is how you ensure the impact of a news teaser
Allowed file formats: GIF, JPG, PNG, 3rd party tag
Text requirements for native teasers
| Variant | Number of characters |
|---|---|
| Heading Short | max. 25 characters |
| Heading Medium | 30-45 characters |
| Heading Long | 60-70 characters |
| Text Short | 70-110 characters |
| Text Medium | 140-200 characters |
| Text Long | 250-350 characters |
Important notes
- Please always provide all headline and text variants
- No capital letters, prices or percentage signs in the headings
- A maximum of one price or percentage is permitted in the text
- Direct address to the reader (“you/you”) should be avoided
- Up to 5 teasers per campaign are possible – all variants must be delivered per teaser
Native AdOut
The format contains a combination of image and text, which together make up the native teaser. The image and text elements must be delivered in accordance with the general specifications for native ads.
Native AdIn
The format contains a combination of image and text, which together make up the native teaser. The image and text elements must be delivered in accordance with the general specifications for native ads.
The native ad also contains a native advertorial that offers detailed content.
- Permitted external links: any number
- Text length: 500–2500 words
- Image sizes: at least 1,200 px width
- Permitted file formats: GIF, JPG, PNG, 3rd party tracking
- Max. file size per image: 250 KB
Optional content:
- Social widgets (Facebook, Twitter, etc.)
- Image galleries
- Videos: YouTube, Vimeo, or MP4 files (max. 20 MB)
- Accordion elements
Native Promotion Ad
The native promotion ad consists of two elements:
- Native teaser (image + text)
- Product advertising (slider with several products)
Native teaser for promotion ads: Image and text requirements
The image and text elements must be delivered in accordance with the general specifications for native ads.
Product advertising: Specifications
- Background image: 800 × 600 px (GIF, JPG, PNG)
- Logo: max. 400 px width
- Headline: as a transparent graphic or as text
- Product images: max. 400 px width (PNG with transparent background)
- Max. number of products: 6
- Product description: max. 80 characters
- Font: Optional own fonts possible
- Optional: Linking the individual products
- Legal requirements: Prices must be clearly indicated.
Native Video Ad
The native video ad combines video, text and optionally an end screen.
Video files
- Formats: MP4, WEBM, OGG
- Duration: 15-60 seconds
- Video dimensions: 16:9
Optional end screen
The images must be supplied in accordance with the general specifications for native ads. However, no minimum width is required.
Text requirements
The text elements must be delivered in accordance with the general specifications for native ads.
Test Native Ad in the demo tool
Would you like to see how native ads are displayed on different platforms? Use our interactive demo tool and test various advertising media in advance.