Technical requirements for online banners
Would you like to deliver your own online banners? Bellow is all the relevant information on creation and delivery.
Delivery and contact
Please send your advertising material as a ZIP file by e-mail to your account manager.
The following information should be included in the e-mail:
- Customer name
- Campaign name
- Period of the campaign
- Advertising material files
- Contact person for queries
Deadline for delivery: At least 7 working days before the start of the campaign.
Technical specifications for online banners
Online banners can be static or animated and are integrated into the natural reading flow for users on websites.
| Standard | Format (width x height in pixels) | Max. file size | |
|---|---|---|---|
| AdBundle | Superbanner | 728 x 90 | 150 kB |
| Medium Rectangle | 300 x 250 | 150 kB | |
| Wideskyscraper | 160 x 600 | 150 kB | |
| Mobile Banner | 320×50 | 150 kB | |
| Billboard Ad | 800×250 / 970×250 / 770×250 | 150 kB | |
| Dynamic Sitebar | 100% dynamisch skalierend, Mindestgröße 120 x 600 Pixel, HTML5 | 150 kB | |
| Halfpage Ad | 300×600 | 150 kB | |
Important notes:
- Animated advertising media may run for a maximum of 30 seconds, after which the banner must stop.
- The advertising material must be clearly recognizable as advertising and stand out from the background (no white background without a frame). Advertising material may not be designed like editorial content (e.g. articles).
- File formats: JPEG, PNG, GIF, HTML5
- Maximum file size for initial loading: 150 kB, maximum reload 300 kB
Requirements for the design
Call-to-action
- Must be clearly recognizable (e.g. as a button or highlighted text)
- Should be formulated clearly and be motivating (“Try now!” instead of “Click here”)
- Should be repeated on the landing page
Further design tips
- Clear message: The banner should be understandable at first glance.
- Clear structure:
- Who is advertising? → Place logo visibly
- What is being advertised? → Present product or offer clearly
- Why should I click? → Communicate USP or incentive
- What should I do? → Highlight call-to-action
- Design consistent with the landing page to avoid confusion
Requirements for the target page
- The target URL must be functional and lead to an active website.
- It must not link to an e-mail address or a file download page.
- Ads must not trigger unwanted downloads or installations.
- Fake advertising material (e.g. imitation error messages) is not permitted.
- The logo in the advertising material must match the logo on the target page.
Testing and approval
- Advertising material that does not comply with the technical or content specifications cannot be displayed.
- Delays due to late or incorrect delivery can lead to a postponement of the campaign start.
- If the advertising material has to be checked several times, additional costs may be incurred.