From website to advertising
Strengthen your local presence
Every business is unique – and your online marketing should be just as unique. We help you to reach your target group exactly where they are active and to strengthen your digital presence in the long term. Whether you want to expand your local reach, place targeted ads or optimize your website – we have the right solution for you.
Website
Ihre digitale Visitenkarte – wir erstellen für Sie eine mobiloptimierte Website, die professionell aussieht und zur Kontaktaufnahme einlädt.
Google Ads
Erreichen Sie potenzielle Kund:innen genau in dem Moment, wenn sie auf Google nach Ihren Produkten oder Dienstleistungen suchen.
Online-Banner
Mit Online-Bannerwerbung platzieren wir Ihre Botschaft dort, wo sie gesehen wird – zielgerichtet und aufmerksamkeitsstark.
In-App
Nutzen Sie das Potenzial des mobilen Marketings! Mit gezielter In-App-Werbung erreichen Sie Ihre Kund:innen direkt auf ihren Smartphones.
Suchmaschinenoptimierung (SEO)
Verbessern Sie Ihre Position auf Google! Mit unserer SEO-Kampagne sichern Sie sich eine starke Platzierung in den Suchergebnissen.
Verzeichniseinträge
Ihr Unternehmen auf einen Blick – überall präsent! Wir sorgen dafür, dass Sie in über 50 relevanten Verzeichnisportalen vertreten sind.
Meta Ads
Sprechen Sie Ihre Zielgruppe auf Facebook und Instagram an. Mit Meta Ads erreichen Sie Menschen in den größten Sozialen Netzwerken.
Ströer Native
Integrieren Sie Ihre Werbung nahtlos in den Informationsfluss Ihrer Zielgruppe – unaufdringlich, glaubhaft und wirkungsvoll!
YouTube Ads
Nutzen Sie die Kraft bewegter Bilder! Mit YouTube Ads bringen Sie Ihre Botschaft auf die größte Videoplattform der Welt.
Our digital marketing solutions
With our tailor-made solutions, you can present your business professionally on the Internet and win new customers in your region. Get personal advice and measurable results – and take your business forward digitally.
Website – your digital business card
A professional website is the foundation for digital success. We create a mobile-optimized website that looks good, is easy to use and invites your customers to contact you directly.
The benefits
- Individual advice and concept development
- Design and copywriting by professionals
- Optimization for mobile devices and fast loading times
- Simple maintenance – no prior technical knowledge required
How it works
We will discuss your wishes and requirements for the website in a personal meeting. Our web designers then create a customized layout that presents your brand in the best possible way. Our content team provides professional texts that present your offer clearly and convincingly.
As soon as the first draft is ready, you will receive a preview and can give us your feedback. After final approval, your new website goes online – mobile-optimized and with all the important contact options.
Google Ads – Immediately visible to your target group
With Google Ads, you appear at the exact moment when your prospective customers are searching for your services. Increase your visibility and attract new customers in a targeted manner!
The benefits
- Targeted approach to prospective customers on Google
- Flexible budgets with full cost control
- Tracking phone numbers and contact form tracking for precise performance measurement
- Regular campaign optimization for the best possible performance
How it works
Our Google Ads experts will create a customized campaign for your company. First, we work together to define the appropriate search terms (keywords) that potential customers should use to find your ad. We then create appealing ad texts and set up your geographical targeting – so that your ads appear exactly where your target group is active.
After the launch of your campaign, we continuously monitor and optimize performance. You receive monthly reports with the most important key performance indicators such as clicks, impressions and inquiries.
Online banners – eye-catching advertising on powerful platforms
Make your business known with digital display advertising! Banners are displayed on high-reach websites and achieve high visibility.
The benefits
- Targeted placement on high-reach websites
- Customizable banner formats for maximum impact
- Measurable results with detailed insights into performance
- Direct approach to potential customers
How it works
After an individual consultation on your advertising goals, we create a banner campaign that puts your brand in the right light. You decide which target group you want to address – e.g. according to location, interests or demographic characteristics.
Our graphic designers create eye-catching advertising banners that are displayed on high-reach websites. Through targeted targeting, we ensure that your ads are only displayed to users who are interested in your offer.
In-app advertising – directly on your customers’ smartphones
Reach your target group directly in popular apps – perfect for mobile users on the go.
The benefits
- Presence in over 400,000 apps
- Attention through large-scale advertising formats
- Targeted playout without adblocker losses
- Effective addressing through targeted targeting
How it works
In-app advertising brings your advertising message directly to your target group’s smartphone – integrated into apps that are used every day. We analyze your target group and select the right apps to place your ad in a targeted manner.
Your advertising appears in the form of appealing display ads or interactive formats that fit seamlessly into the app environment. This way, people remember your message and it reaches users at the right moment.
SEO (search engine optimization) – better Google rankings in the long term
If you are high up on Google, you will be found! Our SEO campaign will improve your ranking in the long term.
The benefits
- Higher Google rankings for more website visitors
- Long-term effect without ongoing advertising costs
- Technical and content optimization of your website
- Regular adaptation to new Google algorithms
How it works
With our search engine optimization (SEO), we specifically improve the ranking of your website in Google search results. Our SEO team analyzes your website and optimizes it technically and in terms of content for better findability. This includes faster loading times, mobile optimization and a user-friendly structure.
Our content team also creates high-quality content with the right keywords to make your website more relevant for search engines. We also strengthen your visibility through targeted off-page measures such as backlink building.
Directory listings, review management & social posting – all from a single source
Your business should be visible wherever customers search – whether in online directories, on review platforms, social networks or AI-based search services such as OpenAI.
The benefits
- Uniform presence on over 50 platforms
- More local visibility – not only on Google, but also on AI and social media platforms
- Automatic updating without manual effort
- Protection against false entries by third parties
- Professional management of your customer reviews
How it works
We maintain your company data – name, address, telephone number, opening hours – on online directories, navigation services, social networks and AI platforms. This keeps your data up to date and improves your local and digital findability.
Meta Ads – advertising on Facebook & Instagram without wastage
Target your customers precisely on social media – with targeted ads on Facebook and Instagram.
The benefits
- Targeted approach of potential customers on social media
- Different ad formats: Picture, Video, Carousel
- Direct interaction with users through likes, comments & messages
- Measurable success through detailed performance reports
How it works
Marketing experts will develop a customized campaign for you with appealing ads in image or video format.
Precise targeting by location, interests or demographics means that your advertising is only shown to users who are actually interested in your offer. Your campaign is continuously monitored and optimized to achieve the best results.
Ströer Native – advertising that blends in perfectly
Native ads appear authentic and unobtrusive as they fit seamlessly into the editorial content both visually and in terms of content.
The benefits
- Higher acceptance than traditional display advertising
- Credible presentation in the editorial environment
- Optimal placement on high-quality news and magazine portals
- Various formats: Text, image and video
How it works
Native ads are advertisements that fit seamlessly into the editorial content of a website, both visually and in terms of content. This ensures a high level of credibility and acceptance among readers.
We create appealing native ads for you with informative content that suits your target group. The user is redirected by a teaser to a detailed article or a landing page. This subtle form of advertising draws more attention without being intrusive.
YouTube Ads – video advertising for maximum attention
Use the world’s largest video platform to reach your target group with appealing moving image ads.
The benefits
- Targeted video advertising for maximum attention
- Different ad formats: Bumper Ads, In-Stream Ads
- Detailed performance evaluation with key figures
- Perfect for branding and product presentations
How it works
With YouTube Ads, you can present your company with appealing videos on the world’s largest video platform. Your ads are played before, during or after other videos – either as skippable or non-skippable advertising clips.
We help you to select the right target group, define the right advertising format and make optimum use of your budget. This allows you to achieve a high reach and address users directly.
Holistic consulting for OOH & DOOH with Ströer Direkt
In addition to our digital advertising solutions, Ströer Direkt also offers comprehensive advice and planning for out-of-home (OOH) and digital out-of-home (DOOH) campaigns – in short: Out-of-home Advertising. Use the possibilities of posters, digital screens and other outdoor advertising formats to present your brand effectively offline too.
You can find even more insights, trends and success stories about out-of-home and online marketing on our Ströer Direkt Blog.