Ströer Native Reach: Native AdProspect

Ströer Native Reach: Scalable Native Advertising
Ströer Native Reach enables an automated playout of content in the look and feel of all media on premium placements in the journalistic environment.

Maximum Credibility with True Native Advertising
The Native AdIn is suitable for brands/storytellers who want to distribute via a full-fledged article with a full range of presentation options, informative and interesting content. The Native Teaser serves as a traffic feeder to the Native Content. The content is located in the natural information flow of the target group. Pleasant, authentic and free of disturbing effects.

In addition to the Native AdIn, Ströer also offers the formats Native AdProspect and Native AdOut (see links on the right under „further information“).

File format, dimensions & file weight

The Native AdProspect consists of two elements: a Native Teaser and a product advertisement.

Native Teaser: combination of image and text

• Image formats: .gif / .jpg / .png / 3rd party day
• Image dimensions:
  1×1 (e.g. 600px x 600px)
  2×1 (e.g. 600px x 300px)
  3×2 (e.g. 600px x 400px)
  4×3 (e.g. 600px x 450px)
  6×5 (e.g. 600px x 500px)
  16×9 (e.g. 800px x 450px)
• File weight: 250 KB per image
• Minimum width of the images: 600px
• Heading variants:
  Short: max. 25 characters
  Medium: 30–45 characters
  Long: 60–70 characters
• Text variants:
  Short: 70–110 characters
  Medium: 140–200 characters
  Long: 250–350 characters

Please deliver all picture sizes.
Please supply all headline and text variants.
Headline: No capitals, prices or percentages.
Text: Maximum one price or percentage. No capitals or direct addressing of the reader.

Product advertising

In general:

• Background: 800 x 600px (.gif / .jpg / .png)
• Logo: max. 400px wide
• Headline: transparent graphic or text
• Optional: linking of the individual products

Produktdaten:

• Product pictures: max. 400px wide (.png + transparent)
• Number of products in the slider: max. 6 products
• Product description: max. 80 characters
• Legal information for prices must be provided
• Font: Optional custom fonts

Special requests by arrangement

Example

Special features Publisher

The Native AdIn format can only be booked as a network rotation/channel in the Seeding Alliance including Ströer portfolio:

• Automotive
• Business and Finance
• Education
• Events and Attractions
• Family and Relationships
• Food & Drink
• Healthy Living
• Hobbies & Interests
• Home & Garden
• Medical Health
• Movies
• Music and Audio
• News and Politics
• Personal Finance
• Pets
• Pop Culture
• Real Estate
• Shopping
• Sports
• Style & Fashion
• Technology & Computing
• Television
• Travel
• Video Gaming

Delivery

• Delivery template: Word document
• Images in all required sizes and formats: as attachment

3rd Party Tracking

Teaser

• Impression (1×1 pixel tracker; will be included as soon as the teaser is added to the page)
• Visibility (1×1 pixel tracker; is integrated as soon as the teaser is 25% visible)
• Click (1×1 pixel tracker; with redirection to target page for AdOut formats)
• Click (1×1 pixel tracker; without forwarding for AdIn formats)

Content

• Impression (1×1 pixel tracker, will be integrated when the advertorial is completely displayed)
• Click (external link: tracker and redirection to an external target, e.g. customer site)
• JS-Tracker as special solution (only after consultation and prior feasibility check)

General Information

Tracking is not required for every image format. It is sufficient to deliver only 1x per teaser.