Ströer Native: Native Video Ad

Ströer Native: Scalable Native Advertising
Ströer Native enables automated playout of content in the look and feel of all media on premium placements in the editorial environment.

Individual and perfectly placed thanks to clever integration
The Native Video Ad is an authentically embedded form of advertising that integrates itself into the editorial reading flow in a pleasant and distraction-free way. The video text teaser is delivered as visibly as possible in the feed, in marginal columns or under articles. It is particularly suitable for customers who want to draw attention to a company page or landing page via an integrated placement in the content area and want to use the advantages of the moving image.

In addition to the Native Video Ad, Ströer also offers the Native AdOut, Native AdIn and Native Promotion Ad formats.


Native Video Ad (Native Teaser):

Native video ad schaubild

File format, dimensions & file size

The native video ad consists of a native video text teaser.

Native teaser: combination of video, text and end screen (optional)

  • Video
    • Video formats: MP4, WEBM, OGG
    • Video duration: 15-60 seconds
    • Video dimensions: 16:9
  • End screen (optional)
    • Dimensions:
      1×1 (e.g. 600px x 600px)
      2×1 (e.g. 600px x 300px)
      3×2 (e.g. 600px x 400px)
      4×3 (e.g. 600px x 450px)
      6×5 (e.g. 600px x 500px)
      16×9 (e.g. 800px x 450px)
    • File size: 250 KB per image
    • Minimum width: 600px
  • Headline variants:
    Short: max. 25 characters
    Medium: 30-45 characters
    Long: 60-70 characters
  • Text variants:
    Short: 70-110 characters
    Medium: 140-200 characters
    Long: 250-350 characters

Please supply all image sizes.
Please supply all headline variants and text variants.
Headline: No capitals, prices or percentages.
Text: Maximum one price or percentage. No capitals or direct address to the reader.

Up to 5 teasers can be delivered within a campaign. All sizes, text and image variants must be supplied for each teaser.


  • Delivery template: Word document
  • Images in all required sizes and formats: as an attachment

Notes for copywriters:
Many publishers use different ways of addressing their readers (you/you). If you would like to publish universal content, avoid addressing the reader directly.

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