In-App creation by Ströer Online Marketing

Here you can find an overview of our advertising material and what we need from you for a successful creation. You will also find out which services are included in our portfolio and which are included in the special service for an additional charge.

Please note the following when Ströer Online Marketing creates your advertising material:

  • We guarantee the correct display for the operating systems iOS-Safari (from version 9) and Android-Chrome (from version 4.4)
  • The call-to-action contains a request for action to your customers such as „Click here!“ or „Get informed now!
  • The length of automations not initiated by the user must not exceed 29 seconds. This also applies to pulsating or jumping buttons in Rich Media Ads as well as videos.
  • The following image formats are possible: PSD, GIF, PNG, JPG

Various templates are available for the creation of your advertising material, each consisting of different elements. Below you will find an overview of the different ads, how they are structured and what we need for their creation.


For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the gallery: highest possible resolution | max. number of images: 5 
  • Headline: max. 30 characters
  • Background image: if desired | min. width 768px
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • One picture gallery per advertising medium
  • The size of the image gallery is variable (screen width or smaller)
  • Background as image or color area possible
  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements
  • Individual elements can be faded in with delay/as series

Excluded are the following services (at extra charge):

  • More than one picture gallery in one advertising medium (e.g. two picture galleries on top of each other)
  • Multiple landing pages

For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the Gallery: highest possible resolution | max. number of images: 5
  • Video: duration: max. 29 sec | max. 10 MB | portrait or landscape format | format: mp4, mov, avi
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • Picture gallery can be hidden (recommended if video is upright)
  • Single pulsating elements

Excluded are the following services (at extra charge):

  • Additional elements (e.g.: a full-width plain image)
  • Multiple landing pages

Attention: Autoplay is only possible with the muted video!

Video Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Video: duration: max. 29 sec | max. 10 MB | portrait or landscape format | format: mp4, mov, avi
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • A picture gallery can be installed
  • Single pulsating elements

Excluded are the following services (at extra charge):

  • Additional elements (e.g.: a full-width plain image)
  • Multiple landing pages

Attention: Autoplay is only possible with the muted video!

Rolley Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the gallery: highest possible resolution | max. number of images: 5
  • Background image, if desired | min. width 768px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • The size of the image gallery is variable (screen width or smaller)
  • Single pulsating elements
  • Individual elements can be displayed with a delay

Excluded are the following services (at extra charge):

  • Additional elements within the picture gallery (e.g. text, buttons)
  • Multiple landing pages

Panorama Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution. If no background image is desired, please select a background color
  • Headline in the middle, headline left, headline right: max. 30 characters each
  • Image left, image right: highest possible resolution
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • Call-to-action is fixed, the image slides in the background
  • Different contents can be displayed on each of the 3 screens
  • User can switch between 3 screens
  • Pulsating call-to-action

Excluded are the following services (at extra charge):

  • Animation of other elements, except for call-to-action
  • Embedding a video, slider or other interactive elements
  • Multiple landing pages

Cube Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Images per cube page: highest possible resolution | max. number of images: 4 
  • Background image, if desired | min. width 768px
  • Headline: max. 30 characters
  • Headline per cube page: max. 40 characters
  • Call-to-action: max. 25 characters
  • It is possible to link each side of the cube separately. Therefore, the call-to-action buttons on each side of the cube may be different.
  • Five target pages: In addition to the individual cube pages, the background of the display can also be linked. So there may be five links that lead to 5 different target pages.

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • The size of the cube is variable (screen width or smaller)
  • Single pulsating elements
  • Individual elements can be faded in with delay/series
  • When starting, the cube is turned once to page 3 and back to page 1

Excluded are the following services (at extra charge):

  • Individual elements should float
  • More space between cube pages or text fields are wider than cube pages
  • Embed video on the cube page

Call Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • A telephone number can be stored for SMS or call

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements
  • Individual elements can be faded in with delay/series

Excluded are the following services (at extra charge):

  • Installation of a picture gallery
  • Multiple landing pages

Calendar Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution
  • Headline: max. 30 characters
  • Slider texts: max. 5 sliders | max. 40 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Calendar data import via .ics file

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements
  • Picture gallery can be hidden

Excluded are the following services (at extra charge):

  • Installation of a picture gallery
  • Multiple landing pages

Attention: A calendar entry must be supplied by the customer.

Timer Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Calendar data import via .ics file

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements

Excluded are the following services (at extra charge):

  • Installation of a picture gallery
  • Multiple landing pages

Attention: A calendar entry must be supplied by the customer.

Social Sharing Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Link to the corresponding social media platform

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements
  • Individual elements can be faded in with delay/series

Excluded are the following services (at extra charge):

  • Installation of a picture gallery
  • Multiple landing pages
  • Links to several social media platforms

Scene Switch Ad


The Scene Switch Ad works best when it is built on contrasts, e.g: summer and winter, day and night, angel and devil

For the creation we need the following elements:

  • Logo: maximum resolution
  • Two background images: highest possible resolution
  • Two headlines: max. 30 characters each
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • A badge can be displayed in addition to the call-to-action
  • Single pulsating elements (logo, call-to-action)
  • Individual elements can be faded in with delay/series

Excluded are the following services (at extra charge):

  • Embed video
  • Multiple landing pages
  • Other screen splitting (not 50%-50% as in the example, but e.g.: 90%-10%)

Tile Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Tile images: highest possible resolution | max. number 6 pieces
  • Call-to-action per tile: max. 25 characters each
  • background image, if desired | highest possible resolution
  • Max. 6 target pages

The following services are included:

  • When starting the banner, an image can be faded in completely
  • The call-to-action in the footer changes to the further screen display (further 3 tiles)

Excluded are the following services (at extra charge):

  • Embed video
  • Embed badge

Static Fullscreen Ad


For the creation we need the following elements:

  • Logo: maximum resolution
  • Headline: max. 40 characters
  • Call-to-action: max. 25 characters each
  • Picture: Size Smartphone – 320x480px, 480x 320px (optional), max. 200KB | Tablet size: 768 x 1024 px; 1024 x 768 px (optional); max. 300 KB
  • One target page

The following services are included:

  • This type of in-app banner is static
  • The complete banner area is linked
  • No animations
  • Two fixed sizes: 768x1024px and 320x480px
  • No GIFs are created

Kontaktieren Sie uns

Die Gründe, mit dem eigenen Unternehmen in die Online-Welt einzusteigen, sind vielfältig. Lokales Online-Marketing mit einer auf Ihren Anlass abgestimmten Werbekampagne ist die optimale Lösung, um neue Produkte zu vermarkten, Ihr Image zu verbessern oder schlichtweg die Bekanntheit Ihrer Firma zu steigern. Wir begleiten Sie hierbei Schritt für Schritt auf dem Weg zu Ihrem Online-Erfolg!