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In-App creation by Ströer Online Marketing

Here you can find an overview of our advertising material and what we need from you for a successful creation. You will also find out which services are included in our portfolio and which are included in the special service for an additional charge.

Please note the following when Ströer Online Marketing creates your advertising material:

  • We guarantee the correct display for the operating systems iOS-Safari (from version 9) and Android-Chrome (from version 4.4)
  • The call-to-action contains a request for action to your customers such as „Click here!“ or „Get informed now!
  • The length of animations not initiated by the user must not exceed 29 seconds. This also applies to pulsating or jumping buttons in Rich Media Ads as well as videos.
  • The following image formats are possible: PSD, TIF, PNG, JPG, GIF
  • Whether GIF files can be used depends on their composition and quality → Important: Maximum file size: 600 kB, animations must not be longer than 29s, animated GIFs are not possible with Static Ads

Specifications for the delivery of geo-targeting data:

  • delivery in one of the following formats: xlsx, xls, csv
  • divided into the following columns: „Street“, „House number“, „Postcode“, „City“, „Location name“ if applicable (e.g. university xy)

Various templates are available for the creation of your advertising material, each consisting of different elements. Below you will find an overview of the different ads, how they are structured and what we need for their creation.
On request and for extra charge, the templates can be individually adjusted.


For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the gallery: highest possible resolution | min. width 1024px | max. number of images: 5
    Fullscreen Gallery Ad possible: Images min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Call-to-action: max. 25 characters
  • Min. 1 target page, max. 5 target pages

 

The following services are included:

  • One picture gallery per advertising medium
  • The size of the image gallery is variable (screen width or smaller)
  • Background as image or color area possible
  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively
  • Additional target pages are possible (one per gallery image)
  • Additional text can be added to individual gallery images (max. 30 characters)

For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the Gallery: highest possible resolution | min. width 1024px | max. number of images: 5
  • Video: duration: max. 29 sec | max. 3.5 MB | portrait or landscape format | min. width 1024px | format: mp4
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • Min. 1 target page, max. 5 target pages

 

The following services are included:

  • One pulsating call-to-action
  • Additional target pages are possible (one per gallery image)

Autoplay is only possible when the video is muted

Video Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Video: duration: max. 29 sec | max. 3.5 MB | portrait or landscape format | min. width 1024px | format: mp4
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • One pulsating call-to-action

Autoplay is only possible when the video is muted

Vertical Video Ad


Fullscreen video ad – the video is integrated over the entire screen.

For the creation we need following elements:

  • Logo: maximum resolution
  • Video: duration: max. 29 sec | max. 3.5 MB | upright format | min. width 1024px | format: mp4
    Video should not contain text → if the video contains text, it cannot be embedded over the entire height and width, as the text will otherwise be cut off. Depending on the device, a margin will be visible on the right/left or. top/bottom.)
  • Headline: max. 30 characters (if not contained in video)
  • Call-to-action: max. 25 characters
  • If desired: Isolated foreground image
  • One target page

The following services are included:

  • One pulsating call-to-action

Rolley Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Images for the gallery: highest possible resolution | min. width 1024px | max. number of images: 5
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • Min. 1 target page, max. 5 target pages

The following services are included:

  • One eye-catcher can be additionally overlaid
  • Background as image or color area possible
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively
  • Additional target pages are possible (one per gallery image)
  • Additional text can be added to individual gallery images (max. 30 characters)

Panorama Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution. If no background image is desired, please select a background color
  • Headline in the middle, headline left, headline right: max. 30 characters each
  • Image left, image right: highest possible resolution
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • Call-to-action is fixed, the image slides in the background
  • Different contents can be displayed on each of the 3 screens
  • User can switch between 3 screens
  • Pulsating call-to-action

Cube Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Images per cube page: highest possible resolution | min. width 1024px and min. height 1024px | max. number of images: 4 
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Headline per cube page: max. 40 characters
  • Call-to-action: max. 25 characters
    It is possible to link each side of the cube separately. Therefore an additional call-to-action can be embeded on each side
  • Min. 1 target page, max. 5 target pages

The following services are included:

  • One eye-catcher can be additionally overlaid
  • The size of the cube is variable
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively
  • Additional target pages are possible (one per gallery image)
  • Additional text can be added to individual gallery images (max. 30 characters)
  • When starting, the cube turns briefly to the left and the right

Call Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • A telephone number for SMS or call

The following services are included:

  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively

Calendar Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Slider texts: max. 5 sliders | max. 40 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Calendar data import via .ics file

The following services are included:

  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action
  • Picture gallery can be hidden

Attention: The calendar entry must be supplied by the customer.

Timer Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Calendar data import via .ics file (optional)

The following services are included:

  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action

Attention: The calendar entry must be supplied by the customer.

Social Sharing Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page
  • Link to the corresponding social media platform

The following services are included:

  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively

Scene Switch Ad


The Scene Switch Ad works best when it is built on contrasts, e.g: summer and winter, day and night, angel and devil

For the creation we need the following elements:

  • Logo: maximum resolution
  • Two background images: min. width 1024px, min. height 1366px
  • Two headlines: max. 30 characters each
  • Call-to-action: max. 25 characters
  • One target page

The following services are included:

  • One eye-catcher can be additionally overlaid
  • One pulsating call-to-action
  • Individual elements, e.g. headline or eye-catcher, can be overlaid with delay/successively

Tile Ad


For the creation we need following elements:

  • Logo: maximum resolution
  • Tile images: highest possible resolution | min. width 1024px
    → max. number of tiles: 6 (max. 3 per page)
  • Call-to-action per tile: max. 25 characters each
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Min. 1 target page, max. 6 target pages

The following services are included:

  • Up to 6 target pages
  • The call-to-action in the footer switches to 2. page (with 3 additional tiles)

Quiz Ad


For the creation we need the following elements:

  • Logo: maximum resolution
  • Background image, if desired | highest possible resolution | min. width 1024px and min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • Questions with answer options. Max. 5 questions with 3 answer options
  • One target page

The following services are included:

  • One pulsating call-to-action

Scratch Ad


For the creation we need the following elements:

  • Logo: maximum resolution
  • Background image, which appears when the foreground image is swiped away → if fullscreen image, min. width 1024px, min. height 1366px
  • Foreground image (is swiped away) | min. width 1024px, min. height 1366px
  • Headline: max. 30 characters
  • Call-to-action: max. 25 characters
  • One target page

Static Fullscreen Ad


For the creation we need the following elements:

  • Logo: maximum resolution
  • Headline: max. 40 characters
  • Call-to-action: max. 25 characters each
  • Picture: Size Smartphone – 320x480px, 480x 320px (optional), max. 600KB | Tablet size: 768 x 1024 px; 1024 x 768 px (optional); max. 600 KB
  • One target page

The following services are included:

  • This type of in-app banner is static
  • The complete banner area is linked
  • No animations
  • Two fixed sizes: 768x1024px and 320x480px
  • No GIFs are created

Händler Ad / Location Ad


  • Delivery in a predefined area, e.g. in the zip code area of a retailer or in the radius of a store
  • Clickout to Google Maps
  • Händler Ad only: The address of the nearest retailer is displayed

For the creation we need the following elements:

  • Logo: maximum resolution
  • Headline: max. 40 characters
  • Call-to-action: max. 25 characters
  • Background image: if desired | min. width 1024px, min. height 1366px
  • Table with the following information: Name of retailer, street and house no., zip code, city, longitude/latitude, country, clickout links to Google Maps

The following services are included:

  • One eye-catcher can also be integrated
  • An additional headline is possible (max. 40 characters)

Kontaktieren Sie uns

Die Gründe, mit dem eigenen Unternehmen in die Online-Welt einzusteigen, sind vielfältig. Lokales Online-Marketing mit einer auf Ihren Anlass abgestimmten Werbekampagne ist die optimale Lösung, um neue Produkte zu vermarkten, Ihr Image zu verbessern oder schlichtweg die Bekanntheit Ihrer Firma zu steigern. Wir begleiten Sie hierbei Schritt für Schritt auf dem Weg zu Ihrem Online-Erfolg!