Ströer Native Reach: Native AdIn

Ströer Native Reach: Scalable Native Advertising
Ströer Native Reach enables an automatic display of content in the look and feel of all media forms on premium spots in editorial settings.

Maximum credibility with True Native Advertising
Native AdIn is well-suited for brands/storytellers, who would like to spread informative and interesting content through detailed articles with a lot of presentation possibilities. The Native Teaser thereby serves as a traffic-generator for the Native content. The Native content is placed naturally in the flow of information of the target group. Enjoyable, authentic and free from interferences.

Besides Native AdIn, Ströer offers the formats Native AdProspect and Native AdOut (find links on the right side: “Learn more”).

File format, size & data weight

The Native AdIn format consists of two elements: Native Teaser and Native content

• Image formats: .gif / .jpg / .png / 3rd party tag
• Image size:
  1×1 (z.B. 600px x 600px)
  2×1 (z.B. 600px x 300px)
  3×2 (z.B. 600px x 400px)
  4×3 (z.B. 600px x 450px)
  6×5 (z.B. 600px x 500px)
  16×9 (z.B. 800px x 450px)
• Data weight: 250 KB per image
• Minimal width of images: 600px
• Headline options:
  Short: max. 25 characters
  Medium: 30–45 characters
  Long: 60–70 characters
• Text options:
  Short: 70–110 characters
  Medium: 140–200 characters
  Long: 250–350 characters

Please submit all image sizes.
Please submit all headline options and text options.
Headlines: no capital letters, pricemarks or percentages
Text: maximum of one pricemark or percentage, no capital letters or direct address of the reader

Native Content

• Content: 500–2500 characters
• External links: any number of external links possible
• Data weight: 250 KB per image
• Image size: min. 1.200px wide
• Image formats: .gif / .jpg / .png / 3rd party tag

Optional:

• Image-gallery
• Accordion-element
• Videos: Youtube, Vimeo and other embeddable videos (normal mp4 videos with max. 20 MB)
• Social Widgets (Facebook, Twitter etc.)

Features Publishers

The format Native-AdIn can only be booked as a network rotation/channel in the Seeding-Alliance-Ströer portfolio.

• Automotive
• Business and Finance
• Education
• Events and Attractions
• Family and Relationships
• Food & Drink
• Healthy Living
• Hobbies & Interests
• Home & Garden
• Medical Health
• Movies
• Music and Audio
• News and Politics
• Personal Finance
• Pets
• Pop Culture
• Real Estate
• Shopping
• Sports
• Style & Fashion
• Technology & Computing
• Television
• Travel
• Video Gaming

Delivery

• Delivery template: MS Word document
• Images in all sizes and formats ordered: as attachment

3rd Party Tracking

Teaser

• Impression (1×1 pixel tracker; is embedded as soon as the teaser is added to the site)
• Visibility (1×1 pixel tracker; is embedded as soon as the teaser is 25 % visible)
• Click (1×1 pixel tracker; with transfer to target page for AdOut formats)
• Click (1×1 pixel tracker; without transfer for AdIn formats)

Content

• Impression (1×1 pixel tracker, is embedded when the advertorial is fully displayed)
• Click (external link: tracker and transfer to an external target, e.g. customer website)
• JS-tracker as special-purpose solution (only after previous consultation and feasibility check)

General Information

Tracking is not needed for every image format. It is sufficient to deliver this only once per teaser.