Ströer Native: Native Promotion Ad
Ströer Native: Scalable Native Advertising
Ströer Native enables an automated playout of content in the look and feel of all media on premium placements in the journalistic environment.
Maximum Credibility with True Native Advertising
The Native Promotion Ad is suitable for brands/storytellers who want to distribute via a full-fledged article with a full range of presentation options, informative and interesting content. The Native Teaser serves as a traffic feeder to the Native Content. The content is located in the natural information flow of the target group. Pleasant, authentic and free of disturbing effects.
In addition to the Native Promotion Ad Ströer also offers the formats Native AdIn, Native AdOut and Native Video Ad.
Native Teaser
Product advertising
File format, dimensions & file weight
The Native Promotion Ad consists of two elements: a Native Teaser and a product advertisement.
Native Teaser: combination of image and text
- Image formats: .gif / .jpg / .png / 3rd party day
- Image dimensions:
1×1 (e.g. 600px x 600px)
2×1 (e.g. 600px x 300px)
3×2 (e.g. 600px x 400px)
4×3 (e.g. 600px x 450px)
6×5 (e.g. 600px x 500px)
16×9 (e.g. 800px x 450px) - File weight: 250 KB per image
- Minimum width of the images: 600px
- Heading variants:
Short: max. 25 characters
Medium: 30–45 characters
Long: 60–70 characters - Text variants:
Short: 70–110 characters
Medium: 140–200 characters
Long: 250–350 characters
Please deliver all picture sizes.
Please supply all headline and text variants.
Headline: No capitals, prices or percentages.
Text: Maximum one price or percentage. No capitals or direct addressing of the reader.
Up to 5 teasers can be delivered within one campaign. All sizes, text and image variants must be delivered per teaser.
Product advertising
In general:
- Background: 800 x 600px (.gif / .jpg / .png)
- Logo: max. 400px wide
- Headline: transparent graphic or text
- Optional: linking of the individual products
Produktdaten:
- Product pictures: max. 400px wide (.png + transparent)
- Number of products in the slider: max. 6 products
- Product description: max. 80 characters
- Legal information for prices must be provided
- Font: Optional custom fonts
Special requests by arrangement
Example
Delivery
- Delivery template: Word document
- Images in all required sizes and formats: as attachment
Notes to the copywriters:
If you want to play a general content, avoid addressing the reader directly.
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There are many reasons to enter the online world with your business. Local online marketing with adverstising campaigns tailored to your needs is the ideal solution to advertise new products, improve your image or simply increase awareness for your company. Step by step we’ll guide you to your online success!