Ströer Online Marketing — interesting facts about our online-banner-ads

They may be dynamic or static: online-banner-ads, which are embedded into the user’s flow of reading on websites. Visually pleasing and with a catchy slogan, they increase visibility for your message. Find out below which requirements exist for these advertising media.

What are the requirements for the landing page?

• An ad’s target-url must be fully functioning and lead to a fully functioning website (at campaign start). It cannot lead to an e-mail-address or file.
• The ads cannot initiate software downloads on the user’s computer without the user being obviously and demonstratively informed about installation, operating and deletion of the software and being able to deny the installation after this information.
• Please note: Fake-ads (e.g. Windows error messages or non-working choice boxes) are not accepted.
• If the ads do not meet the technical or content requirements, the start date for a specific placement and/or campaign may be delayed.
• Should the ad-contents be delivered late or not adhere to the technical requirements, STRÖER Online Marketing reserves the right to postpone the campaign for the same number of days in order to achieve the agreed upon impression/click-objectives.
• The logo on the banner-ad must be the same as the logo on the landing page.

Worth knowing about the advertisement media:

• Possible file types are JPEG, PNG, GIF and HTML5.
• Advertisement media cannot exceed the max. size of 150 kB during initial loading. Further loading must work moderately and cannot exceed a size of 300 kB.
• The call-to-action must be clearly recognisable, i.e. big enough, shaded and with design elements (button/arrow/underscore).
• The call-to-action must be coherently worded and should entice the user (and should also used on the landing page). For example: “Surprise someone now!/Treat someone now!” sounds more positive than “Buy now!/Order now!”
• Incentives, e.g. a coupon-offer, should be prominently placed on the landing page.
• The Unique Selling Propositions (USPs) should be concise and true benefits for the user.
• In order to not confuse the user, mind a consistent design for the advertisement medium and the landing page.
• Clear structure is key! The advertisement medium cannot be excessively ornate and the contents must be comprehensible at the first glance.
• Mind the z-reading-direction and a sensible content layout:
  • Who is advertising? → logo
  • Why are they advertising? → e.g. Mother’s Day
  • What is advertised? (possibly reinforce through visuals) → flowers
  • Why should the user click? → USP/incentive
  • Call-to-action